Although Apple makes desperate efforts to ensure that cell phone users are able to access everything that they need for their phones through their retail outlets by spending huge amounts on marketing , these retail stores are not the best suppliers of cell phone accessories such as Cell Phone Cases because they do not stock those that belong to other manufacturers. For this reason, it is advisable for cell phone users to find alternative places that offer cell phone covers and other cell phone accessories. Apple has various weaknesses but the main one is its pricing and hence cell phone users should avoid buying their cell phone covers and other cell phone accessories from its retail outlets or web stores even though they are fancy. Apple stores, which do not offer sale pricing, have made many cell phone users their captives but this is not an excuse for them to buy their cell phone covers from them since they will end up losing numerous benefits.